Monoculture is a small shop for big ideas.
We build brands through design, creative strategy, storytelling and voice—but that’s only what we do. We do it because we like brands that are smart, human, and likely to stick around.
We relish making important ideas easy to understand and fun to remember.
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A non-agency agency presenting as a creative duo. The duo? Johanna Langford and Alex Hopson, each creative directors and brand thinkers with over 30 years of combined experience at agencies, publishers, and in-house with brands. We guide brands towards differentiation through identity, positioning, campaigns, and content
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We set out to create the agency we wanted to hire when we were in-house brand creatives. Nimble, smart, responsive, engaged, and flexible. We love taking the visions, dreams, and stream-of-conscious ideas from Founders, CMOs, and CDs and turning them into something real, whether it’s a new brand, a new way to send emails, or a documentary series.
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We like to operate as an extension of your in-house team. We don’t bring clunky process overhead to a project. Instead, we build teams of specialists based on project and client needs, and are never afraid to roll up our sleeves and get hands on. We craft a bespoke team who will integrate into your workflows and meeting schedules and bring new ideas and new capabilities to solve your problems. We are short-term problem solvers and long-term partners.
Sweetspots
Brand Narrative
We help crystallize goals values, and dreams. There may be reason for being—but crystalizing that reason into a hard-to-forget mission that shines through every touchpoint of the brand expression, is hard—that’s what we do.
Brand Design
We like brand design systems and brand narratives that work together. A unified purpose, across voice and visual expression, is a foundation for spaces, campaigns, storytelling, and product exploration.
Creative Strategy
A new product launch, a global campaign, a repositioning, or something more off the wall. We apply whitespace thinking to all kinds of problems, the murkier the better.
Experience
Monoculture is the creative partnership of Alex Hopson and Johanna Langford. To date, together and individually we have worked with various brands, agencies and publications including: