Monoculture is a small shop for big ideas. Our mission is to make important things easy to understand. We are a creative duo who delight in problem-solving; turning chaos into clear, clever, and persuasive expression. We are right brain and left brain both together at once. We build brands through design, creative strategy, storytelling and voice.
What we do
Brand Narrative
We help crystallize goals values, and dreams. Charting a path forward shapes how to act, how to tell stories, and how to collaborate. Mission statements, manifestos, creative strategy, and content series recruit people to join the mission.
Brand Design
We like brand design systems and brand narratives that work together. A unified purpose, across voice and visuals, is a foundation for campaigns, storytelling, and product exploration.
Creative Strategy
A new product launch, a global campaign, a repositioning, or something more off the wall. We apply whitespace thinking to all kinds of problems, the murkier the better.
Ways we work
Remote Brain Trust
A wall to throw balls against. An agent out there in the world thinking about your brand at random times of day, a connector to people, ideas and culture that might be outside the norm. A fun house mirror to get out of rote thinking
Creative Duo
A traditional agency pairing of art and copy that can pitch on ideas, execute against briefs and deliver final creative.
Team Extension
We’ve been an in-house, and can operate as an extension of an internal brand team, expanding thinking and augmenting capability while seamlessly integrating into existing culture, and apmlifying the impact of in-house teams.
Full-service agency
Full capabilities to execute campaigns, brand-books, events, content series with our extended network of talent and support.
Case Studies
Westholme
A Wagyu beef producer, now serving land stewardship.
Brand Narrative
Brand Design
Creative Strategy
Row 7
Make vegetables famous and seeds, superstars.
Brand Narrative
Creative Strategy
Message
Imagining a footwear brand from the feet up.
Brand Narrative
Brand Design
Sweetgreen
Connecting people to real food and real issues.
Brand Narrative
Creative Strategy
Experience
Monoculture is the creative partnership of Alex Hopson and Johanna Langford. To date, together and individually we have worked with various brands, agencies and publications including: