In the beginning, J.Crew’s brand story started and ended with beautiful models in aspirational locations. We created an editorial content strategy that flipped the camera. To the real world: the people who wear J.Crew, the ones who inspire ideas about style, art and culture. And inward: to the crazy talented people behind the designs, craft and traditions of J.Crew . The sum of this work created a new voice and editorial feel for the brand.
J.CREW
Everybody and their J.Crew
CONTENT STRATEGY
CREATIVE & ART DIRECTION STYLINGSome of the faces and places captured for J.Crew editorial. Ever on the hunt for great personal style, we love to see how individuals from all walks of life a put their stamp on J.Crew pieces.
Captured between 2012-2018
Photographers
CEDRIC BEHIR, BRYAN DERBALLA, KATRINA DICKSON, CLEMANT PASCAL, MEI TAO
Casting & Editorial
NANDITA KHANNA
Sarah in London by Clemant Pascal
Taylor in Brooklyn
Hikari in London
Cedric in Hong Kong
Ken at his restaurant in LA
Amy in NYC
Tylnn in LA
Chioma in Brooklyn
Jandro in NYC
Daphne in NYC
Sade in Paris by Clemant Pascal
Ramya in NYC
Jessica in Silver Lake
Selby in NYC
Eva in NYC
John in LA
Hilary in Hong Kong
Lauren in NYC
Yasmin on Bowery
Ashley in NYC
Dante in NYC
Jenny in NYC
Lolita in Paris
Laura in London
Jeanne in Paris, Cedric Behir
Lauren in NYC
Brand Documentaries
CONCEPT
CONTENT STRATEGY
CREATIVE & ART DIRECTION Turning a reporter’s eye to the craft of creating suits, shoes, and even a single color, we dug deep to make light-hearted and fun-to-watch series with the goal of educating our customer on J.Crew’s depth of craftsmanship and the sartorial point of view.
2012
RADICAL MEDIA
Director: DAVI RUSSO
Exec Producer: ANTHONY LAPPE
Editor: BRETT MASON
