MESSAGE

A footwear brand imagined from the feet up.
When you’re making a new slide, the only place to start is the bottom. We went to Portugal looking for cork and found the soul of a brand, underneath our feet.

Brand Narrative
Brand Design

Brand Ideation

Working closely with first-time founder to define what her brand would be, its values matrix, product differentiation, what the brand would stand for.

Naming

Worked through a bajillion options on one of the hardest nuts to crack in the day of everythign is a brand, a name that embodied the spirit of the intention and was able to feel distinct in a busy market.

FINAL ROUND OF NAMES VISUALIZED

(Imagery pulled for inspiration and direction)

Message

THE NEW BRAND’S NEW NAME

Brand Narrative

Message is a slide for people who would rather be barefoot. We wanted to infuse a sense of effortlessness into every piece of the brand, especially when it meant kicking off your shoes at the end of the day.

Brand Design

A word mark and a logomark that would live directly on the product presented fun new challenges

Product Design

By some strange twist of fate we ended up working closely on the original samples, from choosing materials, color palette, footbedd shape, vamp length, logo placement and tread design