SWEETGREEN
Connecting people to real food and real issues. Sweetgreen—the salad start-up unicorn—does a lot of real work behind the bowl from sourcing to school lunch, and has a lot to say about our food system. Our challenge? Make the issues as easy to digest as a Guacamole Greens at your desk.
Brand Narrative
Creative Strategy
Sweetgreen in Schools
In 2019 sweetgreen donated $1 million to FoodCorps—a non-profit designed to increase food education and food access in schools. Our campaign focused on raising awareness for the core issues that underlie the not-so-fresh relationship between kids and school lunch in this country.
Open Source
Spurred by a quarterly NPS report that indicated sweetgreen customers loved how fresh the food tasted but didn’t care that much about the sourcing, we created a cross-platform content series that would detail our sources, ingredient-by-ingredient. Created in collaboration with supply chain and culinary teams, this series introduced fans to the real stars behind their bowls.
Earth Week
Every day is Earth Day right? Right?? While Mother Earth is top of mind all the time at sweetgreen, we dedicated a week of content across email and Instagram to spotlighting different issues in sustainability from soil health to composting to cover cropping.
